In the age of online review sites and social media, it can be easy for business owners to overlook standard agencies like the Better Business Bureau. However, it’s important to check the BBB to make sure that any information it has about your business is accurate.
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Inaccurate information about your business can negatively impact you, hurting your bottom line and preventing you from enjoying as much success as you should.
Take customer complaints to the BBB seriously
The Better Business Bureau shows customer complaints on its website for anyone to read. Because the BBB is such a reputable and well-known source, consumers take complaints investigated by the BBB seriously. If you have a negative record with the BBB, it tells potential customers that they should avoid dealing with you.
The BBB tends to give negative ratings when businesses receive a large amount of complaints about unresolved issues or when they refuse to deal with the BBB to get customer issues resolved.
Positive BBB reports make your business look great
Likewise, positive reports the BBB makes about your business can make it look great to potential customers. If the Better Business Bureau’s rating on your business is an A or a B, it shows that overall, your business is reputable and makes an effort to satisfy customers and deal with problems and complaints in a professional and timely way.
Even if customers file complaints against you through the BBB, you still have the ability to work with the Bureau and get the issues resolved in a way that looks favorably on you. Companies like Meyer’s Insurance Ltd. take advantage of this and are seeing the benefit in the satisfaction of their customers all the time.
Customer access to BBB information has never been easier
In the online age, customers now have access to the information provided by the Better Business Bureau with just a few mouse clicks. The truth about your business and how many complaints it’s had and how well those complaints have been resolved are available for anyone to see on the internet.
Even if you have excellent marketing tactics, having a bad reputation with the BBB can seriously hurt your business and impact your ability to stay profitable.
No matter the size of your business, having a good reputation with the Better Business Bureau can help you win more customers and help to cultivate a positive image of your business on the Internet. If a customer files a complaint with the BBB against you, you can still salvage your reputation by taking steps to get the matter resolved quickly.
Stay in contact with the BBB over the issue, and if you feel the customer is being unreasonable, professionally describe the situation to the BBB as honestly as you can. This can help you keep a good rating even when problems occur.
Meghan Belnap
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