If you happen to own an events planning business, then you know how important it is to have a wide range of ideas in mind in order to bring your clients’ visions to life. With companies holding more than one event a year, your job is to come up with something bigger and better each and every time.
Pulling that off can be quite an overwhelming task and ensuring more clients after, an even bigger one.
Image credit: Vichaya Kiatying-Angsulee | FreeDigitalPhotos.net
At the end of each event, when successful, your client’s guests will remember the brand being introduced, the merger that will soon be happening, or maybe the success of the new sales that has brought the companies to rank to the top. But will they remember you? Will they remember the company that organized the event and put everything together?
One of the best ways is by impressing your client to the point where your services are synonymous to the success of their brand. And chances are if other clients have already heard of you from your previous clients, they already know the following:
- You are professional and easy to work with. You and your team have strong work ethics.
- You go the extra mile to ensure that the client will get their money’s worth.
- You have a keen eye and an attention to detail.
- You have a reliable phone system such as RingCentral. Therefore, wherever you are, they will be able to contact you.
- You are excellent at time management and never leave things to chance.
- You ensure that what you deliver is exactly what the client had in mind and even more.
Credibility
It is one thing for clients to hire your team again and again for their events. But when they also strongly recommend you to other company owners, they become willing to stand behind your company and image. With such clients, you are already assured that you have left a lasting impression on them.
If your company has been successful owing to “word of mouth,” then you are off to a great start and are definitely doing things right.
Innovativeness
By continuously searching for new and alternative materials that can be used in your concepts and design, you can keep being in demand. Being up to date with the latest trends from music to fashion is important to remaining in-the-know of what is in and what is already out of style.
Competitiveness
Avoid becoming complacent once you have achieved a tight roster of pleased clients. Competition might be lurking just around the corner and pounce the minute you are off beat or you get too relaxed with a client.
Be competitive but affordable, companies such as yours are sure to pop up once they notice that business has been good for you. They might even get a few of your clients, but if you maintain your good credibility, fear not, they will be back.
Gratitude
Lastly, give credit where it is due. From the flower vendors that offered you the best flowers at the lowest prices, to the people that sewed the tablecloths used for the themed events, and even the local bakery that created every customized cake served at company functions.
These are people that are also a part of your success. But most especially, recognize the committed team of employees that have been with you as you built your company and its name from the ground up. Because regardless of what product or service your company is offering, your best advertisement are employees who are proud of the company that they are a part of.
Edward Morrison
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